Research Task Nine : Target Audience Research And Analysis

 Music magazines traditionally provide content to a wide variation of audiences and genres, although each magazine needs to know the characteristics between which audiences are most likely to purchase their magazine and recommend it to a wider audience. It is vital for magazine companies to understand their audience demographics, as it helps them with editing, publishing and receiving feedback for future releases. For this task, I created and published a survey out to a number of young people from varying age ranges (within the 16 - 25 range) in order to gain a better grasp on how varying audiences perceive music magazines in the modern age. This survey was created in a simple 10 question format, providing general information such as age, gender, music taste and perceptions of music magazines; which helped with my understanding of how involved young people are with the music scene in the modern media climate.

I distributed my survey to a varied audience of both friends, family and acquaintances within the intended age bracket. This allowed me to gain varying results from a larger source of people. For the results themselves, they varied rather considerably in the general reception of music and magazines. The majority of my audience was within the 16 - 18 age range, which swayed many of the results to what is most popular to the younger areas of the chosen demographic. 

The Gender of participants in the survey was quite equally split, allowing for my results to show the appeals and preferences from an audience including all inclusive genders.

The chosen genres of each participant leaned significantly towards Rock n Roll as the most popular form of music, although specified material included grunge, hip hop and Opera.    

The results of the survey show few people in the younger age bracket purchase music magazines. This reflects the overall decline of physical print magazines over online media formats.

The  relatively small amount of visits to a music magazine website shows the importance off engaging a younger audience of young adults and teens. I plan to add a mixture of engagement and exciting visuals to achieve a mood and tone attractive to my target audience.

Feedback from the survey on what to include in my magazine will help me see what is most desired in a music magazine, and what most would help make my magazine a better success for the younger mature audiences.