For this task I used a selection of photographs from various concerts I have attended over the past few years. Enjoy!!!
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This is my plan for cover 1 (edition 2) of my magazine :)
I really want my covers to be packed with cool visuals that flow together nicely with contrasting colours, bold fonts and emphasis on the main headlines. On Cover 2 (edition 1) i plan to use a similar design to create a desired house-style, except with different information relating to October releases and a photograph of another model.
I had the idea of splitting the masthead and strapline between two fonts to establish better contrast and to draw the attention of the reader to each respective line separately. Eventually I settled with the 'Times New York' font for my strapline (Tear up the Scene). I think the font encapsulates quite well the darker and edgier aesthetic!
Music magazines traditionally provide content to a wide variation of audiences and genres, although each magazine needs to know the characteristics between which audiences are most likely to purchase their magazine and recommend it to a wider audience. It is vital for magazine companies to understand their audience demographics, as it helps them with editing, publishing and receiving feedback for future releases. For this task, I created and published a survey out to a number of young people from varying age ranges (within the 16 - 25 range) in order to gain a better grasp on how varying audiences perceive music magazines in the modern age. This survey was created in a simple 10 question format, providing general information such as age, gender, music taste and perceptions of music magazines; which helped with my understanding of how involved young people are with the music scene in the modern media climate.
I distributed my survey to a varied audience of both friends, family and acquaintances within the intended age bracket. This allowed me to gain varying results from a larger source of people. For the results themselves, they varied rather considerably in the general reception of music and magazines. The majority of my audience was within the 16 - 18 age range, which swayed many of the results to what is most popular to the younger areas of the chosen demographic.
The chosen genres of each participant leaned significantly towards Rock n Roll as the most popular form of music, although specified material included grunge, hip hop and Opera.
The results of the survey show few people in the younger age bracket purchase music magazines. This reflects the overall decline of physical print magazines over online media formats.
Independent Music Magazine websites are utilised by a multitude of publication companies, both new and traditionally print-oriented publishers. These magazine websites have become a relative necessity in the past decade as news, information and entertainment has largely transitioned to the online plain with the introduction and widespread takeover of online media. Subsequently, a majority of print-magazine companies have needed to introduce their own digital publication formats to retain both relevancy and financial buoyancy in recent years. The publishers themselves commonly retain the print-magazine format as their primary focus of advertising and publicity, with their newest issues/back catalogue heavily publicised throughout their websites to garner further attention and likelihood of public intrigue in purchasing their magazines. For many publishers, magazine websites have taken prescience in their financial ethic, as sponsorships and advertisement deals have taken a large role in providing both finance and publicity to the websites. Sometimes this publication of external advertisements has overtaken the publication of the magazine itself in relevancy, showing the development in some companies from a primarily print-based focus, to an almost entirely digital focus.
The designs and contents of independent music magazine websites varies greatly from publisher to publisher, as each individual website utilises a mostly unique aesthetic that often personifies the thoughts and motives of each publisher. For example, certain websites/ magazines follow a defined 'house aesthetic' akin to the designs of their print-publications. The usage of a house design helps to maintain individuality between each website, and help attract targeted audiences through the website layout, colour palette and content showcased on the homepage and beyond. An example of a maintained house aesthetic is with the 'So Young' magazine, which uses a vintage aesthetic throughout its publications (both print and online) in order to appeal to an audience interested and attracted to magazine design/ music made famous in the 1970s/80s. Meanwhile, some other publishers such as Shindig focus primarily on a more modern take of website presentation, which would appeal more so to its futuristic and hip audience over more classical audiences.
Dear Moderator, My name is Ashley Evans and welcome to my A Level Media Studies blog. This is a record of the work I have undertaken for ...
